Our aim is to work with you on your strategic vision, enhancing your target audience user experience and through specialist branding, making you unique from your competition. We achieve this in many ways - our services are extensive and are offered with the understanding and assurance that your projects will be managed with care, on time and within budget.

pgd enthusiastically believes in the power of creatively innovative ideas and their ability to not only achieve results but to capture the imagination of your customers through the creation of seamless user experiences whilst maintainng aesthetic flair. CX design encompasses every interaction that a customer has with a business and by adopting a CX mindset, pgd meaningfully engages customers at all relevant touchpoints. Working with teams to collaboratively craft these design solutions across multiple touchpoints they are, at one and the same time, intuitive, practical and also a delight to use.

pgd is the design studio of Sydney aesthetician Peter Gartrell, who firmly believes most things can always do with a redesign and some extra white space. Despite spending more than a decade at several national design companies, multiple state government agencies, a couple of boutique publishing houses and a range of freelance jobs - Peter still doesn’t have a favourite font.

What he does have is an extensive skill set of expertise spanning CX/UX/UI design, photography, illustration, copywriting, web development and digital media asset creation ready to accommodate your needs and make magic happen with your brand.