According to Pantone® Color Institute experts, colors for NYFW Spring 2024 are infused with a hint of nostalgia yet at the same time speak to transformation as we embrace a more positive way of living.

A new sense of freedom is reflected in this palette of evocative yet familiar tones that open the door to the exploration of our creative potential to re-visualize the future. With the desire for personal self-expression at the center of fashion, feelings of joy and comfort come through in the colors we engage with as we boldly enter this new era.

“Colors for NYFW Spring 2024 inspire feelings of release. Opening the imagination and amplifying and liberating our own unique artistic spirit, they enable us to express ourselves in more inventive ways”, said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “A harmonious mix of familiar shades infused with a contemporary edge, colors for NYFW Spring 2024 introduce a new interpretation of current times as memories of the past and a glimpse of the future bring hope for the present”.

The 10 standout colors include:

• PANTONE 18-1355 TCX Rooibos Tea: a “full-bodied red imbued with rich, woody notes”


• PANTONE 17-0220 TCX Watercress: a “refreshing peppery green with a sprightly presence”


• PANTONE 15-4030 TCX Chambray Blue: a “brightened denim blue infused with an easy vitality”


• PANTONE 17-1461 TCX Orangeade: a “sweet and mildly tangy red-orange hue with a fruity citrus touch”


• PANTONE 15-1435 TCX Desert Flower: a “warm and engaging pink whose blooms thrive under the sun”


• PANTONE 14-3812 TCX Pastel Lilac: a “soft and powdery lavender hue, somewhat suggestive of a sweet aroma”


• PANTONE 18-3932 TCX Marlin: an “aquatic blue native to tropical and temperate waters”


• PANTONE 12-0736 TCX Lemon Drop: which is “sugar coated and filled with zest”


• PANTONE 16-5938 TCX Mint: a “cooling mentholated green that is a breath of fresh air”


• PANTONE 15-4722 Capri: a “bright blue hue reminiscent of the azure colored waters of the blue grotto”

And there’s already a Color of the Year for 2025...
Worth Global Style Network (WGSN), a company that claims to predict trends with 90% accuracy, has announced that the most popular color two years from now will be Future Dusk.

The deep purple-blue shade is described to be dark and moody — a hue reminiscent of the night sky. According to WGSN and color company Coloro, Future Dusk has a “sense of mystery and escapism,” and it evokes the twilight hours — from dark to light, or dusk to dawn — and is “perfect for a period of immense change.”

What this means is that the color is a reflection of the “surreal and otherworldly qualities” of our rapidly changing times. It represents the changes in AI, the metaverse, digital art, consumer tech, and space exploration.

The two companies say that Future Dusk can provide a celestial allure to anything that arises from these technological advancements, from 3D-printed items to electric cars to futuristic clothing.

“For several seasons now, Coloro has seen brands shifting toward palettes with long-lasting appeal,” said Caroline Guilbert, head of creative content for Coloro, explaining why they chose the color. “Future Dusk is an inspiring color that supports this trans-seasonal approach. It appears warm and deep, which makes it feel moody, mysterious, and timeless.” Urangoo Samba, head of color for WGSN, added: “Colors that bring a sense of reassurance will be key for 2025 and we will see captivating tinted darks gaining momentum. In the near future, the lines between reality and fantasy will become more blurred than ever — Future Dusk is an immersive and transformative color, aligned with this direction.”